Sustainable HRM in the Age of AI
By Professor Dr. Hjh. Yusliza Mohd Yusoff. Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, Malaysia |
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Abstract
As artificial intelligence reshapes the global workforce, the role of Human Resource Management (HRM) is undergoing a profound transformation. In this keynote, we explore how sustainable HRM can serve as a strategic compass in navigating the ethical, social, and organizational challenges posed by AI integration. Sustainable HRM goes beyond efficiency and productivity—it emphasizes long-term value creation, employee well-being, inclusivity, and environmental responsibility.
This address will examine the intersection of AI and sustainable HRM through three lenses:
1. Ethical AI Deployment – ensuring transparency, fairness, and accountability in algorithmic decision-making.
2. Human-Centric Work Design – preserving dignity, autonomy, and meaningful work in increasingly automated environments.
3. Strategic Workforce Sustainability – fostering continuous learning, diversity, and resilience in talent ecosystems.
Drawing on global case studies and emerging research, this keynote will offer actionable insights for HR leaders, policymakers, and technologists to co-create a future of work that is not only intelligent but also just and humane. The goal is to inspire a paradigm shift—from managing people as resources to empowering them as stewards of sustainable innovation.
Bio
Professor Dr. Yusliza Mohd Yusoff is a distinguished academic and researcher from Universiti Malaysia Terengganu in the field of business and management, widely recognized for her pioneering work in sustainable human resource management (HRM). Her research has significantly advanced understanding in areas such as green HRM and employee green behavior. More recently, her scholarly pursuits have expanded into emerging domains including artificial intelligence in HRM and Green HRM, blockchain applications, and the integration of HRM within the circular economy.
With over 125 scholarly articles published in prestigious Web of Science and Scopus-indexed journals, Professor Dr. Yusliza has made a profound impact on the academic community. Her work has garnered more than 4,000 citations on Scopus, affirming her status as a thought leader in HRM, organizational behavior, and sustainable management practices.
Professor Dr. Yusliza’s contributions have been widely recognized. In 2022, she received the Icon Academia Award from the Malaysian Ministry of Higher Education and the Academic Leadership Award from Universiti Malaysia Terengganu, honoring her leadership in teaching, research, and international collaboration.
By 2025, she is celebrated as one of Malaysia’s foremost scholars in business and management. Her groundbreaking research earned her a place on Stanford University’s list of the world’s top 2% scientists for three consecutive years (2021–2023), a testament to her global academic influence.
Additionally, she has been ranked among the top 0.05% of scholars worldwide in Human Resource and Resource Management by ScholarGPS, reflecting her exceptional research productivity and scholarly impact.
A Thought to Inspire
“Leadership in academia is not measured by titles, but by the lives we shape, the minds we inspire, and the future we help build.” — Professor Dr. Yusliza Mohd Yusoff